Website vs Instagram business: Which is better?

Many local businesses in India start on Instagram. While it's a great platform, relying on it entirely is a risk. Here is why you need a dedicated website alongside your social media presence. 1. **Searchability**: Instagram posts don't rank on Google the way a website does. When someone searches for "best plumber in Mumbai," they find websites, not Instagram handles. 2. **Ownership**: You don't own your Instagram followers. If the platform changes its algorithm or closes your account, your business vanishes. You own your website. 3. **Professionalism**: A dedicated domain like yourbusiness.in looks far more professional and established than a social media profile. 4. **Structured Information**: A website allows you to organize information (FAQs, pricing, services) in a way that's easy for customers to find. The ideal strategy? Use Instagram for discovery and engagement, but lead them back to your website for trust and conversion.